Getting Started With Casual Living MarketPlace

Quality products for all seasons make the Casual Living MarketPlace an outstanding opportunity. It is really two businesses in one because it appeals to two distinct market segments.

With today's busy life-styles, home has become a haven from high pressure careers. This is particularly true of the baby boomers who represent the largest buying group in today's economy. They number 77 million Americans in their late 50's and 60's, with more dual income households and fewer children. With more discretionary income and peak earning years ahead, they have tremendous buying power. The home for this generation is primarily for relaxing, entertaining, socializing and being with family.

They are making their home a more comfortable place to live, both indoors and out. This nesting instinct has created a huge market for leisure furniture. With a Casual Living MarketPlace Store, you can fill this need with an array of casual furniture to fit a variety of tastes.

The fireplace has traditionally been the center of family activity. Nine out of ten consumers have rated it a must for their homes. With an average of 100,000 fireplaces added each month, a tremendous market exists for the specialty retailer. Today's consumers want their fireplace more efficient, convenient to use and are willing to spend the money. You can offer them merchandise for all their fireplace needs including the convenience of gas logs, the efficiency of glass doors or hundreds of fireplace accessories. Other consumers are looking for ways to cut the high costs of heating their homes. The Casual Living MarketPlace has a quality line of wood stoves to meet those needs.

Whether its for entertaining, comfort. reducing heating costs or adding a relaxing area to a home, the Casual Living MarketPlace Store has what today's consumers want.

Casual Living Furniture Franchise = High Return on Investment

The Casual Living MarketPlace Store has the potential for a strong return on investment because:

1. It's a growing market. Most homes being built today have fireplaces and decks or patios.
2. With energy prices unstable. more consumers will be looking at alternative heating sources like wood stoves, gas logs and fireplace accessories.
3. The Casual Living MarketPlace Store sells the stylish comfortable outdoor furniture that consumers want and need. We have carefully chosen a product mix to justify a long term investment in quality furnishings that stay in style.
4. You'll have a large protected territory. Because you can offer a variety of merchandise for the leisure market, you can be assured of a strong market base. Today's shoppers are looking for more specialized help and services. Specialty stores, like the Casual Living MarketPlace are an easier way to shop for your customers than trying to find what you want in a 100.000 sq. ft. department store.
5. Casual Living MarketPlace Stores have a high turnover of merchandise. This means inventory can be kept relatively low.
6. Because it is not labor intensive employee needs are minimal
7. You will enjoy the benefits of volume purchasing as a Casual Living MarketPlace Franchise Owner.
8. The business grows equity. The Casual Living MarketPlace can be a good investment for both owner operators and investors. Its also the ideal business for multi-family member investment.