Quality products for all seasons make the Casual Living MarketPlace an outstanding opportunity. It is really two businesses in one because it appeals to two distinct market segments.
With today's busy life-styles, home has become a haven from high pressure careers. This is particularly true of the baby boomers who represent the largest buying group in today's economy. They number 77 million Americans in their late 50's to early 60's, with more dual income households and fewer children. With more discretionary income and peak earning years ahead, they have tremendous buying power. The home for this generation is primarily for relaxing, entertaining, socializing and being with family.